The Community
Natalie Hepburn, 36, smallholder, soap maker, and shepherdess
Natalie says: “I found out about the creative shop when I was doing a craft market and Nicola and Gemma approached me about stocking my products at the shop.
“All of our products come from our smallholding called Garlic Meadow.
“The wool comes from sheep and alpacas, and the soap is handmade using goats milk.”
Dotty Jones, 59, recycle artist
Dotty explains: “I repurpose things. I work with metal and wood and creative lighting. I make sculptures that are from recycled or upcycled material.
“We support each other. As artists, we tend to work in isolation a lot, and it’s lovely for networking.”
Stephen Vye-Parminter, 47, unemployed artist
Stephen says: “I use paper mache to create my sculptures on a wire frame with screwed up newspaper wrapped with sellotape.
“Another artist told me about the shop and introduced me to Nicola and Gemma.
“I sent them pictures of my work and they accepted it. My favourite piece at the moment is the Yoda. It took me roughly a month to make along with other pieces.”
Jeff Morgan, 63, artist
Jeff says: “I work mostly with watercolour, pen, and pencil. I’ve been working around the world, painting and exhibiting.
“I’m based in Cardiff but I’m inspired by places in Europe. I grew up in Penarth and I love odd buildings.
“I found out about the shop through a friend and thought I’d pop in.”
Kathryn Bridgeman, 65, retired artist
Kathryn says: “I sell earrings in the shop. I did make more products and they did very well but I want to keep my art as a hobby.
“I thought the shop was a great idea and rang Gemma. I do four hours a week and as you can see we do very well!”
A mother and daughter duo have created a communal business for local artists and are encouraging creativity among Cardiffians
Artists can find it hard to get their work seen and sold, but the efforts of a mother and daughter duo in Capitol Shopping Centre are paying off as the council is considering whether to let them expand the space to provide art workshops.
The Cardiff Creative Shop was opened in April 2018 in the Queen Street shopping centre and provides space for lots of artists to exhibit and sell their work, while sharing the costs of the business between them all and giving up their own time to run it.
The shop is owned by mother Nicola Day, 55, and daughter Gemma Cox, 28, but it’s an unusual business model that involves the contribution of over 50 local artists.
“We all pay the rent between us,” explains Nicola.
“We share the broadband, the till, the card machine costs; we share all the relevant things that you can’t afford to do as a normal artist,” she says.
Many of the creators agree to do an unpaid day a month at the shop, enabling them to be open seven days a week.
“Gemma came to trade with me and decided we needed to be inside!”
Nicola says: “I was trading outdoors, making jigsaws and things. Gemma came to trade with me and decided we needed to be inside!”
Nicola and Gemma prefer to be called creative coordinators because they say they have no intention of stifling the freedom or creativity of the other artists.
The artists are encouraged to contribute to the daily running of the shop.
“But the administration side to it isn’t much fun and nobody wants to do the form filling!” laughs Nicola.
They say they have plans to expand the business in the near future.
“We plan to set up a virtual shop so people can look around online and we can direct them to the website of the actual artist,” Nicola explains.
They are also trying to make the space next to the shop a social enterprise where people can trade and do workshops.
They have been working with Cardiff Council to make this idea a reality.
Nicola says the funding is difficult but the council has recently re-evaluated the council tax.
Their objective is to be affordable to as many members of the public as possible.
“It’s about making creativity happen for everyone and being accessible,” Nicola explains.
The Creative Shop will be running a Christmas market in the Capitol Shopping Centre from 12 November to 31 December.
Paint your own pottery workshops run every day and chalk drawing on the wall is free and encouraged.
Video credit: Cardiff TV
The Community
Natalie Hepburn, 36, smallholder, soap maker, and shepherdess
Natalie says: “I found out about the creative shop when I was doing a craft market and Nicola and Gemma approached me about stocking my products at the shop.
“All of our products come from our smallholding called Garlic Meadow.
“The wool comes from sheep and alpacas, and the soap is handmade using goats milk.”
Dotty Jones, 59, recycle artist
Dotty explains: “I repurpose things. I work with metal and wood and creative lighting. I make sculptures that are from recycled or upcycled material.
“We support each other. As artists, we tend to work in isolation a lot, and it’s lovely for networking.”
Stephen Vye-Parminter, 47, unemployed artist
Stephen says: “I use paper mache to create my sculptures on a wire frame with screwed up newspaper wrapped with sellotape.
“Another artist told me about the shop and introduced me to Nicola and Gemma.
“I sent them pictures of my work and they accepted it. My favourite piece at the moment is the Yoda. It took me roughly a month to make along with other pieces.”
Jeff Morgan, 63, artist
Jeff says: “I work mostly with watercolour, pen, and pencil. I’ve been working around the world, painting and exhibiting.
“I’m based in Cardiff but I’m inspired by places in Europe. I grew up in Penarth and I love odd buildings.
“I found out about the shop through a friend and thought I’d pop in.”
Kathryn Bridgeman, 65, retired artist
Kathryn says: “I sell earrings in the shop. I did make more products and they did very well but I want to keep my art as a hobby.
“I thought the shop was a great idea and rang Gemma. I do four hours a week and as you can see we do very well!”