3 Golden Rules for Authenticity
1) Take care
“Paying attention to the product is vital. You can ruin it by rushing or doing too much in one go. If you’re going to make the perfect coffee, it’s worth doing it in the way Italian baristas do.”
2) Spend time
“Nothing ruins coffee brewing more than rushing. Take time to froth the milk properly, for example. Also, make sure you aren’t doing too many things at once: focus on the simple things for a better coffee.”
3) Use quality ingredients
“We use Italian ‘Doppio 00’ flour, Italian olive oil, Italian tomatoes when making our pizza slices. It costs a little bit more, but is undoubtedly better quality and that shows in the food we make.”
The College House on Flickr.
Address:
The College House,
56 North Road,
Cardiff,
CF10 3DZ
Website: www.thecollegehouse.co.uk/
A local coffee shop owner has warned that the invasion of coffee chains could soon envelope the authenticity of the traditional Italian coffee shop.
With the emergence of Coffee Number 1 in Cardiff to rival perennial coffee powerhouses Starbucks, Costa and Café Nero, the presence of the traditional coffee shop is in danger of being lost.
“I hugely disagree with the claims of authenticity from the big chains out there,” says Dan Patching, owner of The College House.
“The multi-national company cannot possibly replicate the authenticity of smaller, more focused shops like us, and it is up to places like us to stay unique.”
Patching’s warnings come as Starbucks has recently become enveloped in a tax-evasion row by allegedly falsely declaring losses to save payment.
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3 Golden Rules for Authenticity
1) Take care
“Paying attention to the product is vital. You can ruin it by rushing or doing too much in one go. If you’re going to make the perfect coffee, it’s worth doing it in the way Italian baristas do.”
2) Spend time
“Nothing ruins coffee brewing more than rushing. Take time to froth the milk properly, for example. Also, make sure you aren’t doing too many things at once: focus on the simple things for a better coffee.”
3) Use quality ingredients
“We use Italian ‘Doppio 00’ flour, Italian olive oil, Italian tomatoes when making our pizza slices. It costs a little bit more, but is undoubtedly better quality and that shows in the food we make.”
The College House on Flickr.
Address:
The College House,
56 North Road,
Cardiff,
CF10 3DZ
Website: www.thecollegehouse.co.uk/