The ethos of The Ethical Chef
While the decision taken to serve meat in the new restaurant opened by The Ethical Chef may have upset some of his following, no one can deny that the ethical standards of the food that he prepares is a cut above the rest. The ingredients he uses are all organic, seasonal and locally sourced, and he welcomes people into his kitchen so that they can see for themselves the quality of the products which he uses.
Deri said, “On the menu, it specifies where each ingredient in each dish comes from. It’s trying to be a transparent menu, so anyone who’s eating will know that the vegetables are from Ty Mawr, for example, or the beef is from Penrhiw Organic Farm, and that’s what I would like to see most restaurants doing in the future.”
And it is not only the food that is ethical. Deri hopes that his restaurant will eventually be in a position to benefit other small food businesses in the area. He intends to turn the kitchen into a community project where fellow chefs, who may not have access to their own kitchen, can use the facilities and thus develop their own businesses.
Deri Reed, perhaps better known as The Ethical Chef, opened a new restaurant last week, but his decision to serve meat has attracted controversy.
The restaurant, originally called The Green Kitchen, was initially intended to be a separate enterprise from The Ethical Chef, which specialises in vegetarian food.
However, Deri decided to merge the companies. He explained, “I didn’t want to complicate things by having to set up a completely new business.” The restaurant was rebranded The Ethical Chef Kitchen, though it continued to serve meat.
On Saturday, however, he issued an apology, in which he again separated the companies, saying, “I made a huge mistake by making the decision to serve meat in my new kitchen. EthicalChef will remain a vegetarian and vegan business forever.”
The ethos of The Ethical Chef
While the decision taken to serve meat in the new restaurant opened by The Ethical Chef may have upset some of his following, no one can deny that the ethical standards of the food that he prepares is a cut above the rest. The ingredients he uses are all organic, seasonal and locally sourced, and he welcomes people into his kitchen so that they can see for themselves the quality of the products which he uses.
Deri said, “On the menu, it specifies where each ingredient in each dish comes from. It’s trying to be a transparent menu, so anyone who’s eating will know that the vegetables are from Ty Mawr, for example, or the beef is from Penrhiw Organic Farm, and that’s what I would like to see most restaurants doing in the future.”
And it is not only the food that is ethical. Deri hopes that his restaurant will eventually be in a position to benefit other small food businesses in the area. He intends to turn the kitchen into a community project where fellow chefs, who may not have access to their own kitchen, can use the facilities and thus develop their own businesses.