Knock-on effects of the ball
- The ball, wedged into the wall of Cardiff Castle, drew large crowds to the castle itself – there were almost 11,500 visitors, over 10,000 more than in the same period the previous year.
- Twitter buzzed with #TheBallInTheWall, which was a hit with both home fans and visitors to the city. The hashtag even overtook the official #RWC2015 in popularity.
- The Ball in the Wall even had its own Twitter account, with over 200 followers keeping in touch with the attraction.
- It was one of the most popular spots for a selfie across the entire World Cup tournament, even after Cardiff’s involvement had come to an end.
- The Ball was also the subject of a hilarious Photoshop campaign.
The team behind Cardiff Castle’s Ball in the Wall says the idea came from having previously built a positive relationship with the city’s council.
The Rugby World Cup attraction, erected in secret by Cardiff company Wild Creations at the beginning of the tournament, extended its stay past the original three week deadline.
Ryan Evans, project manager for the Ball, says the idea to create it, and the decision to keep it on, thanked Cardiff Council for their involvement. “When the host cities were announced, each council was tasked to find a spectacular attraction for the city,” Evans explains. “The council got on to us. We’ve worked with them before successfully, we know them personally.”
The Ball was removed after the World Cup final, held in Twickenham on Halloween.
Knock-on effects of the ball
- The ball, wedged into the wall of Cardiff Castle, drew large crowds to the castle itself – there were almost 11,500 visitors, over 10,000 more than in the same period the previous year.
- Twitter buzzed with #TheBallInTheWall, which was a hit with both home fans and visitors to the city. The hashtag even overtook the official #RWC2015 in popularity.
- The Ball in the Wall even had its own Twitter account, with over 200 followers keeping in touch with the attraction.
- It was one of the most popular spots for a selfie across the entire World Cup tournament, even after Cardiff’s involvement had come to an end.
- The Ball was also the subject of a hilarious Photoshop campaign.