The World Cup of Brands part 5: Brazil, FIFA and where does all money go?
Posted by : Dr John Jewell The focus of this series of articles has predominantly been upon advertising, brands and, to some extent,
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The World Cup of Brands part 4: Ronaldo brands it like Beckham
Posted by : Dr John Jewell When Cristiano Ronaldo scored the last goal in Real Madrid’s extra time Champions league final
Read moreThe World Cup of Brands part 3: Adidas v Nike and Coke v Pepsi
Posted by : Dr John Jewell Whilst the possibilities of the biggest hitters in world football meeting each other in
Read moreThe World Cup of Brands part 2: Water breaks and Ad breaks.
Posted by : Dr John Jewell In February of this year the world governing body of football, FIFA, announced that
Read moreE-cigs let Big Tobacco get creative with advertising
Posted by: Dr John Jewell The world’s biggest tobacco companies are spending millions of dollars advertising e-cigarettes on UK television, as
Read moreCharities and ‘shock advertising.’
By: Dr John Jewell The latest in a series of controversial advertising campaigns on behalf of charities made the news
Read moreThe XLVIII Super Bowl and Advertising
Posted by: Dr John Jewell On February 2nd, the US holds its most watched and celebrated sporting event: the Super
Read moreChina, the USA and ‘Soft Power’.
Posted by Dr John Jewell Does China want a Hollywood movie, a coke and a burger? It’s clear that the financial
Read moreAdvertising and Sport – the real value of sponsorship and branding
Posted by Dr John Jewell On Tuesday July 9th Nick Evershed wrote in the Guardian: After watching the Qantas Wallabies
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