David Beckham – Journalism, Media and Culture

England fan wearing a David Beckham shirt

Media Media Coverage

Brand Beckham Bust?

February 10, 2017February 16, 2017 John Jewell David Beckham, pr, The Daily Mail, The Sun

If nothing else the David Beckham email scandal has provided some welcome respite from the seemingly perpetual news agenda of Trump and Brexit.

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Cultural Studies Sports Journalism

Advertising and Sport – the real value of sponsorship and branding

July 11, 2013July 11, 2013 John Jewell Advertising, Andy Murray, Ashes 2013, Cricket, David Beckham, Sponsorship, Sport

Posted by Dr John Jewell On Tuesday July 9th Nick Evershed wrote in the Guardian: After watching the Qantas Wallabies

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