Husband and wife team saw first-hand how plastic impacts the environment so decided to take a stand against it
Credit: Tim Jones
In 2018, four new zero waste shops were opened in Wales – Natural Weigh in Crickhowell, Powys was one of them.
It was set up by husband and wife team, Chloe and Robin Masefield. They both used to work in the environmental sector; Chloe in environmental policy and Robin as a marine biologist.
They found it frustrating seeing the impact plastic has on our planet, but not being able to do anything about it. So, they decided to set up their own zero waste shop in order to make a difference in their community.
“We had no retail experience and no funds,” said Chloe. “We are fortunate we could get a loan from family members and we have spent a lot of time, and still do spend a lot of time, learning how to manage a shop.”
Even though the pair face their challenges, they do everything possible to ensure they are being as environmentally and ethically friendly as possible.
Chloe adds: “We work really hard to find suppliers who meet our ethical standards and who we trust.”
The Blue Planet effect
The couple try their best to reduce packaging in the supply chain, however they find this challenging while the industry as a whole is so far behind in reducing plastic use.
The lease for Natural Weigh was signed one month before Blue Planet II was broadcast.
“It was really nerve racking as to whether it would be a success,” continues Chloe. “There has been a massive increase in awareness since then which has definitely helped us.”
Chloe and Robin show us how, if you set your mind to it, you can make a big difference.
We’re not saying you have to open up a whole shop, but with a bit of work, you can take bigger leaps to going plastic free.
Ideas for making a bigger difference
- Start up a community pool where you bulk-buy household goods and share them out to reduce your overall plastic use.
- Get out your litter-picker and search for plastic alongside rivers, lakes and at the beach.
- Spread the word: it’s all well and good going plastic-free yourself, but if you encourage your friends and family members to do so too you can make a far bigger difference!
