THINGS are looking up for Fjords.
After last week claiming artist of the week on Eleri Sion’s BBC Radio Wales show, the Cardiff band have just brought out a brand new single “CUSCO”, which was released on Feburary 23, with the music video landing on March 1.
Five-piece Fjords are preparing for another big year
The indie-electro five-piece performed an acoustic version of “CUSCO” live on Eleri Sion’s programme and the band’s Mark Davies revealed they are having some much-needed time off, after a busy 2014.
“We are having a little bit of a break so we can go away and write some more music,” he said.
“Our next gig is not until May when we are playing some festivals but we have recorded a few songs.
“‘CUSCO’ is the sort of thing that we are going for, or even a in a more experimental and rockier direction. At the moment we are typical indie pop but watch this space for a more minimalistic style.
“We definitely want to focus on writing now, having spent a lot of time gigging and doing our own artwork, our own admin which is very time-consuming. Ideally we’d like to employ a full-time manager as our drummer Hannah takes on a lot of that responsibility.”
Watch the music video for “CUSCO” here:
Mark also discussed the struggles Fjords face trying to progress in a diminishing Cardiff music scene, but spoke proudly of the bands achievements: appearing on Radio Wales and their song “Polymath” appearing on a UK television advert – the Scottish widows advert to be precise.
The band looking moody in their latest photo-shoot
He added: “The Cardiff music scene used to be really good but people have turned away and are doing other things. It seems like Cardiff is disconnecting itself from the rest of the scene.
“Promoters have gone off the idea of people (fans) just coming in off the street and bands who can bring 20 or more with them will get gigs no matter what kind of music.
“It was incredible to appear on radio Wales. As a band we are trying to break out of Wales a bit but it was lovely as it means more when its your hometown and we can attract local fans.
“We have also been on radio six but I think that meant more (appearing on Radio Wales).”
The band was also nominated in the Best of British Unsigned Music awards in 2013 and 2014 and rose to fame when football superstar Gareth Bale endorsed them on his Twitter page.
The Real Madrid star, back in March 2013, urged his half a million followers to get behind the indie rockers, posting: “Just voted for @wearefjords as Best Band at the 2013 Best of British Unsigned Music Awards. Good luck guys!!”
“CUSCO” is out now
If Bale approves, then so do we. Watch this space.
